ComScore, a digital marketplace research firm, expects online sales for the 2010 holiday season will reach $32.4 billion, marking an 11% increase over the previous year for the combined November-December gift-buying period.
Sales for that two-month period rose 4% over the prior year, the firm said.
"The beginning of the online holiday shopping season has gotten off to an extremely positive start, outperforming our earlier expectations," ComScore chairman Gian Fulgoni said in a statement.
"Despite continued high unemployment rates and other economic concerns, consumers seem to be more willing to open up their wallets," he said, adding that deep sales have spurred much of that spending momentum.
"Despite continued high unemployment rates and other economic concerns, consumers seem to be more willing to open up their wallets,"
This just seems fully mental to me! Are Americans so addicted to spending that they get after it even in spite the economic conditions they head to the mall like lemmings to empty their wallets?
I don't wanna sound like a preacher, but damn! Rein it in a little, will ya?
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